Online Video Marketing

Video is growing to become a vital component of online marketing efforts. Leading the trend are pharmaceutical marketers, B2B marketers, and retail.

Recent Pharmaceutical Videos

• Boehringer Ingelheim and the Diabetes Hands Foundation are running a diabetes patient video contest. Three weekly finalists were chosen from among the 3 minute videos submitted by adult diabetics.
•  Novartis and the National Multiple Sclerosis Society launched the “We Keep Moving” video series during MS Awareness Week, March 9, 2010.
• GSK is promoting their HPV vaccine, Cervarix through videos posted on YouTube and their disease oriented site: helpreventcervicalcancer.com

Promoting Videos Online

Once you have completed your video production, there are a number of ways to promote it, such as:

• Posting the videos on the branded channel on YouTube
  The video titles, descriptions, and tags can be rich with the keywords that will help Google direct students to the videos
• Posting the videos on the branded Facebook & MySpace pages
• Announce the videos on the branded Twitter page
• Tag the videos on the site so Google can find and list them in a Google video search.
  Be sure to create individual urls for each video.
  Also the video filename and metadata should be keyword rich
• Include a video sitemap to help Google find the videos
• Optimize for blinkx video search engine (See:  http://www.blinkx.com/whitepapers)
• Get listed in Truveo video search engine
• Get listed on Brightcove
• Distribute to TubeMogul video distribution network
  (YouTube, MySpace, Google Video, Dailymotion, Crackle, Yahoo!Video, Metacafe, Break.com)
• Distribute to Visible Measures video distribution network
• Blog Outreach: send email to blogger influencers, inviting them to share the videos on their blogs (e.g. Boing Boing, The Huffington Post)
• Press Release announcing the videos distributed through news wire service to get postings on Yahoo!News, MSNBC, CNN, AOL News.
  (e.g. Business Wire, GlobeNewswire, Marketwire, PR Newswire, PRWeb)