Protecting a Brand’s Reputation
Media relations had it easy when all they had to monitor were news outlets. Now, with so many social network sites, staying on top of a brand’s reputation is getting more time consuming. Fortunately, new tools are helping make the process less tedious. Here are a few to consider.Tracking Tools NameChkhttp://namechk.com/Check to see if your desired brand name is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering and establishing brand profiles where available on the most popular sites....
Read MorePlanning a Holiday eCard
Early in 1998 The Turnaround Team began to offer e-Vs, their brand of e-mail videos. These e-Vs offered engaging TV-style commercials delivered to individual email boxes — rather than broadcasted across network channels. Since then, the concept of emailed animations and videos has taken hold with holiday eCards.However, the technical challenges for distributing true video through email that existed in 1998 still exist today. Email deliverability is based on email good behavior and reputation. Distributing large video or Flash animation movies by email badly damages the sender’s...
Read MoreThe Scoop on Ad Networks
Advertising Networks have been around for years, but are becoming much more popular. Ad Networks provide good value for advertisers who are looking to narrowly focus their online media buys to demographics or industry niches. Out of the $8 billion advertisers spent on display ads in 2007, 70% went directly to Web sites and 30% to ad networks. In 2008, the mix is projected to shift to 50-50. Display ad rates on premium media web sites are down about 20% so far in 2009.I have had some good success with a Yahoo ad network, especially with display ads on their email pages. Although I have worked...
Read MoreBuilt It and They Will Come … Or Will They?
Know a company that anticipated the launch of a website with great excitement, only to grow disappointed with it over time? The website’s creative is first-class, the message is on target, but the customers are not buying.Unlike a print ad, websites are living, dynamic organisms, requiring consistent nourishment to achieve their full potential. Website budgets go beyond the hosting, creative, copy, and programming to include sustenance — or ongoing support — to make the site an effective sales channel. A site’s diet can include: Dynamic Content Search Engine...
Read MoreSpending $2 billion annually on e-Mail marketing
And I thought email was free! According to a recent Forrester study, industry will be spending $2 billion on email campaigns by 2014. Marketers better make sure there is more than just opting in — by providing relevant messages to carefully behaviorally segmented audiences. And we’ll be seeing fewer magazine ads and more ads distributed through trade publication newsletters.– Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
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