SEO: 4 Most Important Search Engine Optimization Skills
By Jean Steckler Many Search Engine Optimization (SEO) rules are easy to understand. The real work comes from implementation. Search Engine Land has published a summary of SEO Success Factors in Periodic Table format, with sections on Content, HTML, Architecture (“On Page Factors”), and “Off Page Factors” (links, trust, social personal). With such clearly defined rules, why do so many companies advertise they will “fix” your website’s SEO? What actually makes or breaks a website’s SEO? In my experience, sites that are successful at SEO have...
Read MoreLead Generation
Lead Generation at Siemens Healthcare By Jean Steckler Siemens (ADR) enlists service engineers who fix their healthcare equipment to help their sales colleagues. Since Siemens Healthcare sales are very complex, typically taking between 18 months to two years to close, both the quantity and quality of leads contribute a great deal to the company’s bottom line. Siemens’ service engineers see customers on a regular basis and gain deep insights into the problems the customers experience. As a result, customers rely on their service engineers for trusted advice. Lead Generation...
Read MoreWebsite Development
By Jean Steckler When redesigning your website, you may see a temporary drop in search engine rankings and web traffic, which makes many cautious about major redesigns. However, an unprofessional, unpolished website communicates the wrong message to prospects, leads and customers and is a good long-term investment. Consider how well your site educates your prospects, leads and customers. Does the design and writing style provide creditably and trust? Think about the average life span of your laptop. For many of us, we budget a laptop replacement every three years. Given the rapid deployment...
Read MoreHow to Build an Information Architecture
By Jean Steckler Information Architecture is the plan of how users will find the content within your website. Consider the Information Architecture as the blue print for the website, clearly laying out the site’s structure, hierarchy and navigation. 1. Audit the Current Site The audit summarizes the existing content of the site and its organization. In addition to editorial content, the audit identifies all Call to Actions and Landing Pages, graphics and multimedia. For very disorganized sites, the content is placed on cards to facilitate sorting of content. An organization mapping of the...
Read MoreLet us put the wind behind your sales
Too busy chasing today’s sales to work on marketing? Delivering exceptional customer satisfaction getting in the way of building systems to generate new business? Let Steckler eMarketing come to the rescue. (It’s time to get help.) We build marketing programs to generate new business — and systems to keep attracting new customers. How do we do that? Here’s a sample of what we can do for you: We set up systems to attack customers through Search Engines Direct Mail newsletters and books Online educational industry, application and product content Social Media Email...
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