Education Based Marketing – Amazing Success from Teaching
By Jean Steckler I spent a beautiful Fall weekend listening and watching a business teach more than 300 of its peers how it does its marketing and the results they get. The two 10-hour and 11-hour days were preceded with a bus ride on the Potomac and Rappahannock Transportation Commission (PRTC) line from my daughter’s house in Woodbridge VA to the Renaissance Arlington Capital View Hotel in Crystal City, Arlington, VA – the “underground city.” Although Crystal City is cloaked in secrecy, largely populated with defense contractors and satellite offices for the Pentagon, no secrets appeared...
Read MoreMarketing Automation Checklist for Autoresponder Emails
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090 Amazon now ranks as the world’s most most reputable company in the world, according to the Harris Interactive’s 14th annual Reputation Quotient survey. The Amazon Reputation score of 82.62 was derived from six characteristics including product quality, trust, social responsibility and how employees are treated. Amazon products span as large a spectrum of categories as … eBay. What sets Amazon at the top is the way they communicate with us. Although automatically generated, their email sequences give us...
Read MoreOnline Marketing 101
Written by Charles BenischConsultant at Steckler eMarketing, Watertown MA 02472 Not much is certain in online marketing; there are no guaranteed solutions.Certain things, however, are certain. Consider these two certainties: Online marketing strategies that were successful ten years ago will not be successful online marketing strategies today. Online marketing strategies that were successful ten years ago will be detrimental online marketing strategies today. Evolution in SEO StrategiesConsider Google’s original Page Rank algorithm. Ten years ago, Google ranked websites based largely on...
Read MoreSEO 101
Written by Charles BenischConsultant at Steckler eMarketing, Watertown MA 02472 In SEO Chat’s online forum I often see posts asking the community what to do to improve their search rankings. Community members invariably respond with — Hire an SEO consultant. There is just too much skill and training involved to provide a complete answer in a sinple forum response. For those who are just getting oriented to SEO, Charles Benisch gives the following introduction.Search QueriesSearch Queries are collections of search terms, referred to as keywords, that are processed by search...
Read MoreSeeking Local SEO Help
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Running a local restaurant, law practice, career consultants, recruiters and other local businesses are labor-intensive endeavors. Additional demands to the heavy workload can spread staff thin, jeopardizing the quality of both their day job and the quality of their marketing efforts. Each business needs a local online presence that is top notch – literally. Any drop in search engine rankings directly translates to drop in business. For this reason, the more successful local restaurants and law practices contract with experienced...
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