What’s my Email Delivery Score?
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Most B2B lead nurturing programs include email newsletters. Much effort is put into building lead lists, scheduling newsletter topics, designing and composing newsletters. Open and click-through rates are tracked. But little effort is devoted to tracking the company’s email deliverability.If your company’s domain name has made it to a blacklist, all of the work spent on preparing and sending the newsletter will have been lost. If your IP address has been blacklisted, your emails will bounce and never get delivered....
Read MoreGoogle Advertising
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Recently a client lamented that he yearns for when his annually-placed ads in yellow page directories was all he needed to keep his law firm thriving. No longer. To be found now, advertisers need to work with search engines, and specifically with Google which maintains their dominance with an ever-growing list of advertising options.Google advertising does indeed take more attention than printed yellow page ads – or Thomas Registry’s “big green book” ads. First is the budget – which, unlike fixed ad rates in...
Read MoreMobile Internet Users Growth
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Eighty-eight percent of U.S adults now own cell phones; 48% go online with their phones, and 17% use their phones more than computers to explore the Web, according to Pew Research Center’s Internet and American Life Project. What’s more, there are now more wireless devices being used in the United States than there are people, and Americans have doubled the amount of Internet data traffic they generate on smartphones (CTIA trade group). Now that growing numbers of industrial staff have smart phones with Internet access,...
Read MoreStaples, Inc.
Title: Staples Consultative and Strategic Sales Tool Project: Interactive Sales Presentation Staples, Inc. pioneered the superstore concept in the office products industry. Staples is now expanding this revolution with two new divisions — “Staples Business Advantage” and “Staples National Advantage” — which serve the needs of large regional and national corporations, respectively. The company became the sixth company in US business history to reach the $3 billion sales mark in less than ten years. To provide productivity tools for its quickly growing,...
Read MoreChemSystems
Project: www.chemsystems.com Purpose: e-Business ChemSystems is an international consulting company to the global petrochemical industry. Having been acquired by IBM, ChemSystems needed to develop ways to bring their service offerings to the Internet, so that the company could open up sales of their chemical industry reports through a new web-based channel and to new customers. Jean conducted interviews with ChemSystems consultants in both the US and UK in order to determine what strategy would be best for their company. Using this information alongside the industry research it conducted, we...
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