Designing Email Newsletter Templates
Web designers find the CSS restrictions in html email designs incredulous. Fortunately website design has gotten much more straight forward over the last 10 years, with most browsers doing a better job conforming to the W3 standards. Not so true for email. Campaigner posts a matrix of email readers and the CSS features that they either do — or do not support: Guide to CSS Support in email clients.Back to the simplest basics, and inefficient coding to make sure your email template will work across all the different email clients.– Jean Steckler Steckler eMarketing...
Read MorePharmaceutical Social Media Marketing
BackgroundTo date, the FDA has not yet published guidance for online or social media regarding pharmaceutical brand advertising and fair balance guidelines.However, after 14 years of search engine advertising, the FDA’s Division of Drug Marketing, Advertising and Communications sent warning letters to 14 drug makers identifying 48 different brands as being in violation of the FDA’s fair balance guidelines. The letters stated that sponsored-link advertisements for specific drugs were misleading due to the exclusion of risk information associated with the use of the drug.The FDA is...
Read MoreExample of an Embedded Video
Videos have legs now, and are able to make their away across the web. Google keyword search and video search are giving wider exposure to videos. And AddThis’ Video Sharing lets sites embed videos across multiple sites.Example of an Embedded Video– Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
Read MoreVideo Search Engine Optimization
Anatomy of Product Searches on GoogleHave you noticed the new layout of the Google search return page? You may find: Three top sponsored links Three organic links Seven product images Three ecommerce sites that sell the product List of organic sites Two product videos To maximize their marketing footprint through search engines, companies need to consider how their images, videos and commerce partners rank in addition to how their keywords will rank.And this is only the beginning. We anticipate that video search will become a dominant player in Search Engine Optimization in very short...
Read MoreEmail Deliverability
I originally included information on email deliverability in my eCards post, but thought it is such an important topic, that it deserves its own post.Most likely when sending bulk emails you will be working with an Email Service Provider (ESP) or email house. When selecting an ESP and getting set up to send newsletters, announcements, press releases, eCards, or any bulk mailings, the most critical criteria is the ESP’s deliverability. The factors to consider are listed below.Email AuthenticationOver 90% of email marketers authenticate emails that are sent. Reverse DNS enabled mail...
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