Staples, Inc.
Title: Staples Consultative and Strategic Sales Tool Project: Interactive Sales Presentation Staples, Inc. pioneered the superstore concept in the office products industry. Staples is now expanding this revolution with two new divisions — “Staples Business Advantage” and “Staples National Advantage” — which serve the needs of large regional and national corporations, respectively. The company became the sixth company in US business history to reach the $3 billion sales mark in less than ten years. To provide...
read moreChemSystems
Project: www.chemsystems.com Purpose: e-Business ChemSystems is an international consulting company to the global petrochemical industry. Having been acquired by IBM, ChemSystems needed to develop ways to bring their service offerings to the Internet, so that the company could open up sales of their chemical industry reports through a new web-based channel and to new customers. Jean conducted interviews with ChemSystems consultants in both the US and UK in order to determine what strategy would be best for their company. Using this...
read moreSchering-Plough Animal Health
Project: www.MyCattle.com, www.MySwine.com Purpose: Agri-Business Portals Schering-Plough Animal Health Corporation, a leading manufacturer of pharmaceuticals for companion and livestock animals, wanted to publish content rich web portals as information resources for cattle producers and swine producers. The challenge was to develop portals that delivered industry news and information on a daily basis in an efficient and cost effective manner. We helped Schering-Plough achieve this goal by developing MyCattle.com and MySwine.com, portals...
read moreEngelhard – Pigments and Additives Group
Project: PAG Corporate Communications Purpose: Web Site Engelhard’s Pigments and Additives Group needed to be able to present information about a line of products with a very diverse list of applications spread out across a variety of markets. The challenge was to find a framework to be able to present a large quantity of seemingly unrelated information in a manner that would aid the browser in locating the information quickly and intuitively. We worked closely with Engelhard management to fully understand how end users would need the...
read moreSchering-Plough Animal Health
Project: www.HomeAgainID.comPurpose: Product Marketing and e-CommerceIn an effort to bolster the success of its HomeAgain brand, Schering-Plough Animal Health approached Jean Steckler and her team about creating a broad, integrated marketing campaign. After investigating the specific needs of the brand, we developed a program that added ‘microchipping’ to the existing tenets of ‘responsible pet care’. We also recommended an Internet commerce site to expand upon existing sales channels. Using a unique blend of Internet and traditional...
read moreSchnell Publishing
Title: Chemical Market Reporter OnlinePurpose: Automated Web Publishing SystemSchnell Publishing, the Chemical Industry’s longest established publishing company partnered with The Turnaround Team to bring their weekly publication Chemical Market Reporter, to the world wide web. The Turnaround Team developed a cold fusion and database driven publishing system to automate this process. CMROnLine, a companion web site to Schnell’s already successful ChemExpo was the result. The site features a fully searchable archive of issues from as early...
read moreMarketing with and on Facebook
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Companies and brands looking to jump into Facebook have a number of marketing tools to consider. This brief summary provides a quick overview of what Facebook can do for marketers today.Facebook Like ButtonAny product can incorporate Facebook Like buttons which help viewers share information about your products and services with all of their Facebook friends. Marketers need only embed the Like Button and associated code on their own web page. Facebook Send ButtonSimilar to the...
read moreTools for Monitoring a Brand or Company’s Reputation
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Our fragmented media creates new challenges for companies who want to monitor the reputation of their company or brands. Fortunately we have several online tools to help. 1. Social Mention offers real-time social media search and analysis, reporting strength, sentiment, passion, and reach. It also provides statistics for last mention, number of unique authors, top keywords, top users, hashtags and sources.2. RSS Reader: Sign up for a free RSS reader, such as Google Reader. Then...
read moreBackground Images in Email Newsletters
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090One of the frustrations of designing html email newsletters is Outlook 7.0’s and Gmail’s lack of support for background images. I often use background images of navigational buttons and overlay the linked text on the button background. Without background images, designers are faced with creating button images in Photoshop for each button. Having to leave the html editor to work up new navigational buttons can become a time sink, and is best avoided.Campaigner has a...
read moreAd Serving Networks and Analytics Partnerships
Time is limited. And marketers struggle to minimize administrative tasks when assessing ROI. Google Adwords and Google Analytics have integrated search buys with their analytics for awhile. The question is, what has it taken the ad networks and analytics packages taken so long?Recent integrations include: Ad Network: 24/7 Real Media’s Open AdStream Web ad management, withAnalytics: Omniture’s SiteCatalyst Ad Network & Analytics: DoubleClick’s Dart tool for publishers Ad Site: Facebook Analytics: Omniture plans to...
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