Blogging Platform Recommendations
Recently I was asked to recommend a blogging platform for an inexperienced blogger. Rather than reply to a comment, I decided to share my recommendations in a blog post. There are easy content management platforms for new bloggers which do not require html coding. As a new blogger, consider Blogger ( http://www.blogger.com ). It is not used as widely as WordPress, but it has been good enough for a number of Google blogs, including: Google’s official blog: http://googleblog.blogspot.com/ Google’s Webmaster blog: http://googlewebmastercentral.blogspot.com/ Google’s Analytics...
Read MoreShould I Read this SEO Book?
Often my clients are dogged by volumes of pitches for SEO services – both through email and blog comments. Even though the information they get is clearly spam, with the frequency of messages on SEO, it can be difficult for them to get a proper perspective of where SEO fits into a complete marketing plan. If Google has not yet uncovered — and penalized — an SEO trick, you can be confident they continue to pursue any shortcuts in attracting traffic without a good user experience. The flip side of SEO is content marketing. Good content attracts readers, quality links —...
Read MorePay Per Click (PPC) or Organic Traffic – Which Works Best?
By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14 months. However, the quality of the site’s...
Read MoreEstablishing Annual Marketing Goals, Objectives and Budgets
Written by Jean Steckler Steckler eMarketing, Westfield NJ 07090 The autumn season brings football, soccer, fall foliage spectacular views, and … the annual marketing budget process for the next year. No longer a siloed business function, marketing now is responsible for conversion of sales leads in addition to lead generation. That is, marketers are no longer measured on the number of leads generated alone, but also on the quality of those leads. Cold leads, warm leads, hot leads are all important — but we need to be able to classify each lead and set up the processes and procedures...
Read MorePharmaceutical Social Media Marketing
BackgroundTo date, the FDA has not yet published guidance for online or social media regarding pharmaceutical brand advertising and fair balance guidelines.However, after 14 years of search engine advertising, the FDA’s Division of Drug Marketing, Advertising and Communications sent warning letters to 14 drug makers identifying 48 different brands as being in violation of the FDA’s fair balance guidelines. The letters stated that sponsored-link advertisements for specific drugs were misleading due to the exclusion of risk information associated with the use of the drug.The FDA is...
Read MoreExample of an Embedded Video
Videos have legs now, and are able to make their away across the web. Google keyword search and video search are giving wider exposure to videos. And AddThis’ Video Sharing lets sites embed videos across multiple sites.Example of an Embedded Video– Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
Read More
Recent Comments