ChemSystems
Project: www.chemsystems.com Purpose: e-Business ChemSystems is an international consulting company to the global petrochemical industry. Having been acquired by IBM, ChemSystems needed to develop ways to bring their service offerings to the Internet, so that the company could open up sales of their chemical industry reports through a new web-based channel and to new customers. Jean conducted interviews with ChemSystems consultants in both the US and UK in order to determine what strategy would be best for their company. Using this information alongside the industry research it conducted, we...
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