Designing Email Newsletter Templates
Web designers find the CSS restrictions in html email designs incredulous. Fortunately website design has gotten much more straight forward over the last 10 years, with most browsers doing a better job conforming to the W3 standards. Not so true for email. Campaigner posts a matrix of email readers and the CSS features that they either do — or do not support: Guide to CSS Support in email clients.Back to the simplest basics, and inefficient coding to make sure your email template will work across all the different email clients.– Jean Steckler Steckler eMarketing...
Read MoreEmail Deliverability
I originally included information on email deliverability in my eCards post, but thought it is such an important topic, that it deserves its own post.Most likely when sending bulk emails you will be working with an Email Service Provider (ESP) or email house. When selecting an ESP and getting set up to send newsletters, announcements, press releases, eCards, or any bulk mailings, the most critical criteria is the ESP’s deliverability. The factors to consider are listed below.Email AuthenticationOver 90% of email marketers authenticate emails that are sent. Reverse DNS enabled mail...
Read MorePlanning a Holiday eCard
Early in 1998 The Turnaround Team began to offer e-Vs, their brand of e-mail videos. These e-Vs offered engaging TV-style commercials delivered to individual email boxes — rather than broadcasted across network channels. Since then, the concept of emailed animations and videos has taken hold with holiday eCards.However, the technical challenges for distributing true video through email that existed in 1998 still exist today. Email deliverability is based on email good behavior and reputation. Distributing large video or Flash animation movies by email badly damages the sender’s...
Read MoreSpending $2 billion annually on e-Mail marketing
And I thought email was free! According to a recent Forrester study, industry will be spending $2 billion on email campaigns by 2014. Marketers better make sure there is more than just opting in — by providing relevant messages to carefully behaviorally segmented audiences. And we’ll be seeing fewer magazine ads and more ads distributed through trade publication newsletters.– Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
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