What’s my Email Delivery Score?
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Most B2B lead nurturing programs include email newsletters. Much effort is put into building lead lists, scheduling newsletter topics, designing and composing newsletters. Open and click-through rates are tracked. But little effort is devoted to tracking the company’s email deliverability.If your company’s domain name has made it to a blacklist, all of the work spent on preparing and sending the newsletter will have been lost. If your IP address has been blacklisted, your emails will bounce and never get delivered....
Read MoreTools for Monitoring a Brand or Company’s Reputation
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Our fragmented media creates new challenges for companies who want to monitor the reputation of their company or brands. Fortunately we have several online tools to help. 1. Social Mention offers real-time social media search and analysis, reporting strength, sentiment, passion, and reach. It also provides statistics for last mention, number of unique authors, top keywords, top users, hashtags and sources.2. RSS Reader: Sign up for a free RSS reader, such as Google Reader. Then use the Google Blogs search option, and search blog...
Read MoreProtecting a Brand’s Reputation
Media relations had it easy when all they had to monitor were news outlets. Now, with so many social network sites, staying on top of a brand’s reputation is getting more time consuming. Fortunately, new tools are helping make the process less tedious. Here are a few to consider.Tracking Tools NameChkhttp://namechk.com/Check to see if your desired brand name is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering and establishing brand profiles where available on the most popular sites....
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