Website Upgrades and Email Marketing Dominate B2B Budgets
Nearly half of a typical B2B marketing budget is allocated to web site upgrades and maintenance, and email marketing according to a recent survey of 80 U.S.-based B2B marketers. The study sponsored by the Business Marketing Association (BMA) found marketing initiatives among these companies were prioritized and budgeted as follows: 23% Web Site Upgrades & Maintenance 19% E-mail Marketing 12% Social Media, primarily LinkedIn and Twitter 10% Video, podcasts, webinars 8% SEO 7% Pay Per Click advertising 6% Display advertising 5% Mobile 5% Affiliates Source: Internet Retailer, Jan. 24,...
Read MorePay Per Click (PPC) or Organic Traffic – Which Works Best?
By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14 months. However, the quality of the site’s...
Read MoreSEO: 4 Most Important Search Engine Optimization Skills
By Jean Steckler Many Search Engine Optimization (SEO) rules are easy to understand. The real work comes from implementation. Search Engine Land has published a summary of SEO Success Factors in Periodic Table format, with sections on Content, HTML, Architecture (“On Page Factors”), and “Off Page Factors” (links, trust, social personal). With such clearly defined rules, why do so many companies advertise they will “fix” your website’s SEO? What actually makes or breaks a website’s SEO? In my experience, sites that are successful at SEO have...
Read MoreOnline Marketing 101
Written by Charles BenischConsultant at Steckler eMarketing, Watertown MA 02472 Not much is certain in online marketing; there are no guaranteed solutions.Certain things, however, are certain. Consider these two certainties: Online marketing strategies that were successful ten years ago will not be successful online marketing strategies today. Online marketing strategies that were successful ten years ago will be detrimental online marketing strategies today. Evolution in SEO StrategiesConsider Google’s original Page Rank algorithm. Ten years ago, Google ranked websites based largely on...
Read MoreSEO 101
Written by Charles BenischConsultant at Steckler eMarketing, Watertown MA 02472 In SEO Chat’s online forum I often see posts asking the community what to do to improve their search rankings. Community members invariably respond with — Hire an SEO consultant. There is just too much skill and training involved to provide a complete answer in a sinple forum response. For those who are just getting oriented to SEO, Charles Benisch gives the following introduction.Search QueriesSearch Queries are collections of search terms, referred to as keywords, that are processed by search...
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