Website Upgrades and Email Marketing Dominate B2B Budgets
Nearly half of a typical B2B marketing budget is allocated to web site upgrades and maintenance, and email marketing according to a recent survey of 80 U.S.-based B2B marketers. The study sponsored by the Business Marketing Association (BMA) found marketing initiatives among these companies were prioritized and budgeted as follows: 23% Web Site Upgrades & Maintenance 19% E-mail Marketing 12% Social Media, primarily LinkedIn and Twitter 10% Video, podcasts, webinars 8% SEO 7% Pay Per Click advertising 6% Display advertising 5% Mobile 5% Affiliates Source: Internet Retailer, Jan. 24,...
Read MoreTwitter in Business
Business began to embrace Twitter as a medium for customer service when Business Week published their seminal article a year ago titled: “Comcast’s Twitter Man – For Frank Eliason, managing the cable giant’s customer service department means tweeting strategically.” Early in 2008 Frank Eliason started monitoring complaints on Twitter and providing unsolicited answers and solutions to customer problems. By January 2009, he had handled 22,000 tweets.However, Facebook, with 470 million users far outranks Twitter, with only 73 million users. What’s next? Customer Service on Facebook...
Read MorePharmaceutical Social Media Marketing
BackgroundTo date, the FDA has not yet published guidance for online or social media regarding pharmaceutical brand advertising and fair balance guidelines.However, after 14 years of search engine advertising, the FDA’s Division of Drug Marketing, Advertising and Communications sent warning letters to 14 drug makers identifying 48 different brands as being in violation of the FDA’s fair balance guidelines. The letters stated that sponsored-link advertisements for specific drugs were misleading due to the exclusion of risk information associated with the use of the drug.The FDA is...
Read MoreProtecting a Brand’s Reputation
Media relations had it easy when all they had to monitor were news outlets. Now, with so many social network sites, staying on top of a brand’s reputation is getting more time consuming. Fortunately, new tools are helping make the process less tedious. Here are a few to consider.Tracking Tools NameChkhttp://namechk.com/Check to see if your desired brand name is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering and establishing brand profiles where available on the most popular sites....
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