Grow Reseller Network
Creating, managing and developing sales partners To build a successful reseller revenue generator, a manufacturer helps their resellers get the right product to the right place at the right price and at the right time. As end user companies reduce their staff, they increasingly rely on their vendors to perform the analysis previously performed by colleagues. To achieve this, manufacturers now use technology previously unavailable to: Improve access to end user data from channel partners Manage growing customer expectations Empower end customer loyalty discount programs Empower...
Read MoreFacebook Page Image Dimensions
Facebook business pages, tab pages, cover photos, profile images, shared photo, highlight and milestone images Thank you Jon Loomer for creating a handy visual reference outlining the image dimensions for each element. Check out these examples of well-designed business pages and their blown-out set of tab pages: http://www.facebook.com/AssuredAutomation http://www.facebook.com/NJ.Personal.Injury.Lawyer — Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
Read MoreVideo Content Improves Search Engine Rankings
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Google’s most recent update places a higher emphasis on video content. The Panda update on September 28, 2011 is making video necessary for high search engine rankings.To this point, consider a video content study by Forrester Research, a leading online marketing firm. Forrester Research found that videos are 53 times more likely than traditional web pages to achieve an organic first page rank in Google. After analyzing the keywords that return video content in blended Google searches, Forrester Research found an average...
Read MoreAn Open Invitation to Companies to Track Me Down
Ask, and you shall receive …Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090My original post on 9/25/2009 asked for automatic reminders to make my life simpler. Nearly two years later, Toyota is launching an answer to one of my requests.The next generation of Toyota hybrid and electric vehicles will come with “Toyota Friend” social tools that allow vehicles to send messages to their owners, reminding them of scheduled maintenance or passing along real-time information such as battery-charge data. These messages could be made privately or posted to public...
Read MoreiReminder Publishes White Paper on U.S. and International HPV Vaccine Adherence Programs
Automated reminder and follow-up calls for HPV vaccinations increase adherence rates from 5% to over 20%.– Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
Read MoreBuilt It and They Will Come … Or Will They?
Know a company that anticipated the launch of a website with great excitement, only to grow disappointed with it over time? The website’s creative is first-class, the message is on target, but the customers are not buying.Unlike a print ad, websites are living, dynamic organisms, requiring consistent nourishment to achieve their full potential. Website budgets go beyond the hosting, creative, copy, and programming to include sustenance — or ongoing support — to make the site an effective sales channel. A site’s diet can include: Dynamic Content Search Engine...
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