Website Upgrades and Email Marketing Dominate B2B Budgets
Nearly half of a typical B2B marketing budget is allocated to web site upgrades and maintenance, and email marketing according to a recent survey of 80 U.S.-based B2B marketers. The study sponsored by the Business Marketing Association (BMA) found marketing initiatives among these companies were prioritized and budgeted as follows: 23% Web Site Upgrades & Maintenance 19% E-mail Marketing 12% Social Media, primarily LinkedIn and Twitter 10% Video, podcasts, webinars 8% SEO 7% Pay Per Click advertising 6% Display advertising 5% Mobile 5% Affiliates Source: Internet Retailer, Jan. 24,...
Read MoreEstablishing Annual Marketing Goals, Objectives and Budgets
Written by Jean Steckler Steckler eMarketing, Westfield NJ 07090 The autumn season brings football, soccer, fall foliage spectacular views, and … the annual marketing budget process for the next year. No longer a siloed business function, marketing now is responsible for conversion of sales leads in addition to lead generation. That is, marketers are no longer measured on the number of leads generated alone, but also on the quality of those leads. Cold leads, warm leads, hot leads are all important — but we need to be able to classify each lead and set up the processes and procedures...
Read MoreMobile Internet Users Growth
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Eighty-eight percent of U.S adults now own cell phones; 48% go online with their phones, and 17% use their phones more than computers to explore the Web, according to Pew Research Center’s Internet and American Life Project. What’s more, there are now more wireless devices being used in the United States than there are people, and Americans have doubled the amount of Internet data traffic they generate on smartphones (CTIA trade group). Now that growing numbers of industrial staff have smart phones with Internet access,...
Read More
Recent Comments