Mobile Internet Users Growth

Written by Jean Steckler
Steckler eMarketing, Westfield NJ 07090

Eighty-eight percent of U.S adults now own cell phones; 48% go online with their phones, and 17% use their phones more than computers to explore the Web, according to Pew Research Center’s Internet and American Life Project. What’s more, there are now more wireless devices being used in the United States than there are people, and Americans have doubled the amount of Internet data traffic they generate on smartphones (CTIA trade group).

Now that growing numbers of industrial staff have smart phones with Internet access, workers are no longer tied to their desks when evaluating components or products. If your customers are engineers who spend at least 30% of their time in the lab or in the field, they are checking product information where they need it – in the lab or the field.

Companies facing a slow growing economy look to increase their market share for growth. In order to do that, they need to stay ahead of competition and cultivate loyal relationships by providing better product designs and customer care.

If your website’s navigation and product information discourage phone and tablet customers, you can be sure a competitor is working on phone and tablet friendly information to win them over. The choices are simple: let the competition erode your customer base – or get ahead and win over their customers first.

As usual, technology is not the challenge. By setting up appropriate code and web stylesheets, websites can be rendered to maximize viewing ease – no matter which device your customers use.

We can help you lay out a plan and a roadmap to help your company capture more business.

Jean at Steckler-eMarketing dot com