Schering-Plough Animal Health

Project: www.MyCattle.com, www.MySwine.com

Purpose: Agri-Business Portals

Schering-Plough Animal Health Corporation, a leading manufacturer of pharmaceuticals for companion and livestock animals, wanted to publish content rich web portals as information resources for cattle producers and swine producers. The challenge was to develop portals that delivered industry news and information on a daily basis in an efficient and cost effective manner. We helped Schering-Plough achieve this goal by developing MyCattle.com and MySwine.com, portals containing a wide variety of content including regional, national and international industry news, stock and futures quotes, animal health information, discussion forums, and more. For these sites, a content management solution was built to allow for a daily feed of stories which were selected from a pool of millions of articles published by thousands of publications around the world.