Schnell Publishing

Title: Chemical Market Reporter Online
Purpose: Automated Web Publishing System

Schnell Publishing, the Chemical Industry’s longest established publishing company partnered with The Turnaround Team to bring their weekly publication Chemical Market Reporter, to the world wide web. The Turnaround Team developed a cold fusion and database driven publishing system to automate this process. CMROnLine, a companion web site to Schnell’s already successful ChemExpo was the result. The site features a fully searchable archive of issues from as early as 1996, a cleanly organized interface, and weekly updates, allowing subscribers of Chemical Market Reporter to access each weeks issue before it even reaches the printing presses. This takes days and for the international market weeks off of the information delivery cycle.

CMR Onlines custom publishing system was designed by The Turnaround Team to allow each weeks issue to be deployed to the internet in a matter of minutes. The site also features The Turnaround Team’s unique intelligent banner tracking system, allowing advertisers access to detailed profiles of all users clicking through their ad on CMROnLine and ChemExpo.