Often my clients are dogged by volumes of pitches for SEO services – both through email and blog comments. Even though the information they get is clearly spam, with the frequency of messages on SEO, it can be difficult for them to get a proper perspective of where SEO fits into a complete marketing plan.
If Google has not yet uncovered — and penalized — an SEO trick, you can be confident they continue to pursue any shortcuts in attracting traffic without a good user experience.
The flip side of SEO is content marketing. Good content attracts readers, quality links — and good user experiences.
When clients ask me, should they read the latest SEO ebook sent to them by yet another spammer, I guide them to the writers who I respect and enjoy reading.
Kudos for DNN for their fun Infographic of some of the most respected B2B bloggers. If you are not going directly to the source, like Google’s Matt Cutts, you will find good, responsible reads from these authors.
You won’t find these authors spamming email or blog comments. They don’t need to. They provide answers and solutions to real issues and problems. And because their posts educate instead of sell — they attract large audiences and traffic.
- Brian Solis
B2B Blogs You Can Trust
briansolis.com
Topics: Social Media Technology, Emerging Business
- Seth Godin
sethgodin.typepad.com
Topics: Social Media, Branding, Business Strategy
- Paul Gillin
gillin.com/blog
Topics: Social Media, Open Enterprise
- Amy Porterfield
amyporterfield.com
Topics:Social Media, Content Marketing
- Ann Handley
annhandley.com
Topics: Content Marketing, Social Media
- Jay Baer
convinceandconvert.com
Topics: Content Marketing, Social Media
- Jereniah Owyang
web-strategist.com/blog
Topics: Social Business, Web Technology, Collaborative Economy
- Moz
moz.com/blog
Topics: SEO Analytics, Inbound Marketing
- Kissmetrics
blog.kissmetrics.com
Topics: Analytics, Testing, Social Marketing
- Marketo
blog.marketo.com
Topics:B2B Marketing, Content Marketing, Marketing Automation
I originally saw a reference to the infographic in Social Media Today. Dennis Shiao did a very nice job of describing each of the bloggers. You can catch his post at http://socialmediatoday.com/dshiao/1858296/ten-blogs-every-marketer-should-read
I have been asked where I originally found the source for this.
I originally saw a reference to the infographic in Social Media Today. Dennis Shiao did a very nice job of describing each of the bloggers. You can catch his post at http://socialmediatoday.com/dshiao/1858296/ten-blogs-every-marketer-should-read